In the Heart of an Athlete
Protecting Young Hearts. Preserving Bright Futures.
Every year, student-athletes like Dennis “DJ” Price Jr. train, compete, and dream—unaware they may be living with an undiagnosed heart condition. Our In the Heart of an Athlete initiative was created in DJ’s honor to prevent another promising life from being lost to Hypertrophic Cardiomyopathy (HCM) and other heart-related conditions.
Why This Matters
Hypertrophic Cardiomyopathy is a treatable but often undetected heart condition. Many student-athletes undergo standard physicals, but these may not include the screenings needed to catch life-threatening risks.
We believe every athlete deserves access to early detection and life-saving information.
What We Do
In the Heart of an Athlete brings together education, access, and advocacy:
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Educational Workshops
We host sessions for parents, coaches, and students to raise awareness about HCM and other cardiac conditions.
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Free & Low-Cost Cardiovascular Screenings
Partnering with schools, clinics, and medical professionals to bring screenings directly to student-athletes.
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Community Events
Featuring local athletes, health professionals, and stories of impact to elevate the importance of heart health in youth sports.
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Print & Digital Resources
Providing schools, teams, and families with easy-to-understand guides on symptoms, testing, and next steps.
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Be a Heart Hero
You can be the reason a child gets the test that saves their life.
Become a Sponsor
Your gift funds life-saving cardiovascular screenings, distributes heart health education, and expands our reach to more athletes and families.
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Upcoming Expansion
We're in the late stages of developing a partnership with Le Bonheur Children’s Hospital to offer in-school cardiovascular screenings throughout Memphis. This groundbreaking partnership will help us serve more students, especially in underserved communities.
From the Field
Add comments/quotes from community leaders, athletes, or teachers if available.
Spread the Word
Help us make heart health a priority in every locker room. Share this page, host an event, or introduce us to your school.
Serving the Greater Memphis Area
In Memory. In Action.
Every heartbeat we protect is part of DJ’s legacy.
Join us in the fight to keep young athletes healthy, strong, and in the game.